Identity Club is the casino and hotel rewards program for The Cosmopolitan Hotel in Las Vegas. Under this program, guests and visitors to the property can accumulate points by spending on hotel, dining, retail and in the casino and receive a number of different rewards depending on their status level.
The Identity Club program features four tier levels including Silver, Sterling, Gold and Platinum with a wide number of benefits depending on which status tier you achieve. Below is a summary of the base line benefits that you’ll get for each tier level of Identity Club and an overview of earning points.
Identity Membership & Rewardsunlocks the best of The Cosmopolitan. Join our loyalty program to earn points and exclusive offers with nearly every dollar you spend at the resort.
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How Do I Earn Points With Identity Club?
Points can be earned by spending on hotel, dining and retail at a rate of 5 Identity points for every $1 spent (as well as $5 resort credit for each $100 spent) and by playing casino games. For casino games, you’ll earn 1 Identity point for every $2.50 wagered on slots, and 1 point per $6 wagered on video poker. For table players, the information is not public and based on time played and average bet.
Example of Point Accumulation:
Let’s say you spent $1,000 on hotel, dining and shopping at The Cosmo, wagered $5,000 on slots and $300 on video poker. Below is a breakdown of what you would earn based on the above example:
In the above example you would earn a total of 7,050 points and become a Sterling level player in Identity, which would entitle you to a complimentary night at the hotel and some other basic benefits.
In addition to these base line rewards, players will also earn comp nights, free play and other offers above the basic program dependent upon their play in the casino. One of the major downsides of Identity Club at present is the lack of backend on the website where you can review your play and book offers directly. We’re told this is something they are working on, however as of today you can only review your points on the site and there is very limited functionality for players.